PCMA launches new affordability campaign
PCMA rolled out a new seven-figure multi-channel advertising campaign focused on affordability. The campaign, which has been covered by Bloomberg, Inside Health Policy, and Politico, will include digital, email, and streaming advertising, events, podcasts, a new microsite, and a suite of resources designed to better explain how PBMs work and the outsized value they deliver […]
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June 10, 2026