June 10, 2026
PCMA rolled out a new seven-figure multi-channel advertising campaign focused on affordability. The campaign, which has been covered by Bloomberg, Inside Health Policy, and Politico, will include digital, email, and streaming advertising, events, podcasts, a new microsite, and a suite of resources designed to better explain how PBMs work and the outsized value they deliver for patients, employers, and the broader health care system.
The first ad in the campaign, titled Mom’s Medicine, highlights the real-world benefit that families see from the work PBMs do to lower drug prices. The campaign will run in the Washington, D.C. area and represents the start of an “always-on” advertising effort by PCMA. Additional spots will be released throughout the year.
Announcing the campaign, David Marin, President and CEO of PCMA, made the following statement: “PBMs are a powerful force for good in patient health, and we’re committed to better communicating that value. Through the work we do, prescription drugs are more affordable, more accessible, and safer. The savings we generate for patients and employers are enormous, but they are only part of the story. PBMs also provide important clinical services and administer programs that promote patient safety. All of this must be better understood…PBMs are an example of an industry listening to patients, employers, and policymakers, and transforming the way it operates.”
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