CMS Releases 2025 Marketplace Integrity and Affordability Proposed Rule

April 9, 2025

marketplace

On March 10, CMS announced a proposed rule impacting the Affordable Care Act (ACA) Marketplaces and health insurance brokers, agents, and issuers. The 2025 Marketplace Integrity and Affordability Proposed Rule includes several impactful proposals centered around eligibility, enrollment, and coverage intended to address improper enrollments in Marketplace coverage and reduce improper federal spending on advanced premium tax credits (APTCs).

Notably the rule would eliminate the special enrollment period for persons with annual household incomes below 150% of the federal poverty level – a position Cigna has advocated for to reduce anti-selection and stabilize the Marketplaces. The bulk of CMS’s proposals are designed to tighten eligibility and enrollment standards in Marketplaces: a shorter open enrollment period, more stringent income verification process, stricter premium payment rules, and stricter agent/broker oversight standards.

CMS also proposes to prohibit carriers from providing coverage for sex-trait modification as an essential health benefit, which likely conflicts with certain state laws that require coverage of gender-affirming care. Additionally, CMS proposes to amend eligibility rules to exclude Deferred Action for Childhood Arrivals (DACA) recipients from APTC eligibility. Cigna is working with impacted business teams to develop comments by the mid-April deadline.

Initiatives

Calls grow for Drug Patent reform

In a recent blog post, the Pharmaceutical Care Management Association (PCMA) highlighted increased attention to pharmaceutical companies’ abuse of drug patents. Last month, the Supreme Court unanimously ruled in favor of a generic drugmaker in a “skinny labeling” case, a victory for patients. Skinny labels allow generic and biosimilar competitors to launch products for non-patented indications, helping accelerate […]
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August 11, 2026

EGWP marketplace medicaid Medicare

perspectives

AHIP calls for Bipartisan reform to address health care cost drivers

On July 23, AHIP President and CEO Mike Tuffin wrote an opinion piece in The New York Times saying, “common-sense bipartisan reforms are needed to promote competition in care delivery and prescription drugs, protect consumers from providers and drugmakers’ anticompetitive practices and transition away from the perverse incentives of fee-for-service medicine.” Tuffin notes that health […]
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August 11, 2026

EGWP marketplace medicaid Medicare

Solutions

PCMA urges preserving patient access and flexibility in new fertility benefits rule

PCMA recently submitted comments to HHS, DOL, and the Treasury (the Departments) in response to the proposed rule establishing a new category of limited excepted benefits for fertility services. PCMA supports the Departments’ goal of expanding access to fertility care while encouraging employer innovation but urged several targeted refinements to ensure the framework is operationally […]
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August 11, 2026

marketplace medicaid

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